When considering sourcing products from China, two prominent avenues often come to mind: the Canton Fair and the Yiwu Market. Both have their unique advantages and cater to different business needs. This comprehensive guide delves into the distinctions between the two, helping you determine which aligns best with your sourcing objectives.
Additionally, we’ll address key considerations such as locating Yiwu on the China map, strategies for direct sourcing from China, methods to find reliable Chinese manufacturers and insights into sourcing furniture from China.
Canton Fair vs Yiwu Market: Which is Better?
A detailed comparison to help you choose the best sourcing platform in China for your business needs.
Scale: 60,000+ booths, 1.18M sqm
Participants: Manufacturers & Trading Cos.
Scale: 75,000+ booths, 1.8M sqm
Participants: Wholesalers & Distributors
Factor | Canton Fair | Yiwu Market |
---|---|---|
Best for | Medium to large businesses | Small businesses, startups |
Product Range | Wide variety, including high-end goods | Focused on small commodities |
MOQ | High | Low |
Pricing | Competitive for bulk buyers | Ideal for smaller orders |
Sourcing Frequency | Seasonal (twice a year) | Year-round availability |
Supplier Type | Manufacturers & trading companies | Wholesalers & distributors |
How to Find a Reliable Chinese Manufacturer?
- Verify Credentials: Check business license and reviews on platforms like Alibaba.
- Visit Factories: Confirm production processes in person.
- Request Samples: Test products and check certifications (ISO 9001, CE).
- Use Inspections: Hire third-party services like SGS for quality control.
- Secure Contracts: Draft clear agreements on specs, pricing, and delivery.
Powered by Asian Sourcing Group | Contact us for sourcing solutions in China
Overview of Canton Fair and Yiwu Market

Canton Fair
- Introduction
Officially known as the China Import and Export Fair, the Canton Fair is China’s largest trade exhibition, held biannually in Guangzhou during April- May (Spring session) and October-November (Autumn session).
- Scale and Scope
The fair boasts over 60,000 booths spanning 1.18 million square meters, showcasing a vast array of products across multiple industries.
Divided into three phases, each focusing on specific sectors:
Phase 1: Electronics, home appliances, machinery, and building materials.
Phase 2: Consumer goods, gifts, and home decorations.
Phase 3: Textiles, garments, shoes, office supplies, and health products.
- Participants
Attracts a diverse mix of manufacturers, trading companies, and agents, primarily catering to medium to large-scale buyers seeking bulk orders.
Yiwu Market
- Introduction
Located in Yiwu, Zhejiang Province, the Yiwu Market, also known as the Yiwu International Trade City, operates year-round, offering unparalleled convenience for continuous sourcing.
- Scale and Scope
Recognized as the largest wholesale market globally, it encompasses over 75,000 booths across 1.8 million square meters.
- Product Categories
Specializes in small commodities, including:
Jewelry and accessories.
Toys and gifts.
Household items.
Stationery.
Seasonal decorations.
- Participants
Predominantly features small to medium-sized manufacturers and distributors, making it ideal for small businesses and startups seeking flexible order quantities.
Location and Accessibility

Canton Fair
- Geographical Position
Situated in Guangzhou, the capital of Guangdong Province in southern China.
- Transportation
Guangzhou is a major transportation hub, accessible via:
International flights from major cities worldwide.
High-speed trains connect to other Chinese cities.
Comprehensive public transportation system within the city.
- Accommodation
A wide range of hotels and lodging options are available, though it’s advisable to book in advance due to high demand during the fair periods.
Yiwu Market
- Geographical Position
Located in Yiwu, Zhejiang Province, in eastern China.
- Transportation
While Yiwu has a smaller airport with limited international flights, it is well-connected through:
High-speed trains from major cities like Shanghai and Hangzhou.
Domestic flights from larger Chinese airports.
- Accommodation
Offers a variety of hotels catering to different budgets, with generally lower prices compared to Guangzhou.
Product Range and Specialization

Canton Fair
- Diverse Offerings
Encompasses a broad spectrum of industries, including:
Electronics and electrical appliances.
Machinery and industrial equipment.
Textiles and garments.
- Furniture
For businesses interested in sourcing furniture from China, the Canton Fair presents a comprehensive selection, featuring both contemporary and traditional designs.
- Innovation Focus
Often showcases the latest products and technological advancements, making it a prime venue for discovering innovative items.
Yiwu Market
- Small Commodities Hub
Renowned for its extensive selection of small, everyday items, such as:
Fashion accessories.
Toys and novelties.
Home decor.
Office and school supplies.
- Consistency
Due to its permanent nature, products are consistently available, facilitating repeat orders and ongoing supply.
Order Quantities and Pricing

Canton Fair
- Minimum Order Quantities (MOQs)
These are typically higher, often requiring orders in the thousands or full container loads, catering to large importers and distributors.
- Pricing Structure
While unit prices may be competitive, the higher MOQs necessitate significant upfront investment.
Yiwu Market
- MOQs
Generally lower, with many Chinese suppliers accommodating orders ranging from a few dozen to a few hundred units, allowing for greater flexibility.
- Pricing Structure
Offers competitive pricing suitable for small to medium-sized businesses, enabling cost-effective procurement without substantial financial commitment.
How to Find a Reliable Chinese Manufacturer?

When sourcing from either the Canton Fair or Yiwu Market, one of the key challenges businesses face is finding a reliable manufacturer. Here are essential steps to ensure you partner with the right supplier:
Verify Business Credentials
Request the business license and registration details of the supplier.
Check their company profile on China’s National Enterprise Credit Information Publicity System.
Use platforms like Alibaba, Made-in-China, and Global Sources to cross-check reviews and ratings.
Visit the Factory or Showroom
- Canton Fair
Many manufacturers have factories in Guangdong, and it’s advisable to visit them after meeting at the fair.
- Yiwu Market
Some suppliers have offices and warehouses in Yiwu, but production might be elsewhere. Always ask where their actual manufacturing facility is located.
Request Samples and Certifications
Always request product samples before placing bulk orders.
Check if the manufacturer has relevant certifications, such as ISO 9001, CE, or FDA, depending on your product category.
Use Third-Party Inspection Services
Hire a quality control company like SGS, Bureau Veritas, or TUV Rheinland to inspect products before shipment.
Conduct a pre-shipment inspection to avoid defects and inconsistencies.
Secure a Written Contract
Draft a clear purchase agreement detailing:
- Product specifications
- Pricing and payment terms
- Delivery timelines
- Warranty and refund policies
By following these steps, you can minimize risks and those above are the tips to find a reliable Chinese manufacturer for long-term business success.
Conclusion

ASG Offer Helps
As your trusted product sourcing agent in China, we help you find all kinds of products, offering a comprehensive range of services to meet your business needs.
At our core, we prioritize ethical and responsible sourcing practices, ensuring that every product sourced meets stringent quality and standards.
Whether you’re seeking to expand your product offerings, streamline your supply chain, or find cost-effective manufacturing solutions, our team is here to help.
Final Recommendation
If you are looking for large-scale bulk purchases, the Canton Fair is the best option.
If you need smaller MOQs, quick purchases, and continuous supply, Yiwu Market is the better choice.
Both sourcing platforms offer distinct advantages, and the right choice depends on your business model, budget, and sourcing needs.