Imagine a bathtub so luxurious it transforms any bathroom into a spa, or a budget-friendly model that sells out on your e-commerce store in minutes. With the global bathtub market projected to reach $18.22 billion by 2032, growing at a vibrant 6.17% annually according to Fortune Business Insights, wholesalers, store owners, brand owners, and e-commerce sellers have a prime chance to ride this wave. 

The secret? Partnering with top bathtub manufacturers who deliver quality, innovation, and wholesale-friendly solutions. In this article, we’ll explore the top 10 bathtub manufacturers in 2025, each bringing unique strengths to your business. 

Top 10 Bathtub Manufacturers in 2025

Let’s dive into the world’s leading bathtub manufacturers, each excelling in quality, style, and business-friendly solutions. From luxury pioneers to budget-conscious innovators, these companies cater to wholesalers, retailers, and online sellers with products that align with 2025’s hottest trends.

Kohler Co.

• Founded: 1873
• موقع: Kohler, Wisconsin, USA
• المنتجات الرئيسية: Freestanding bathtubs, Alcove bathtubs, Jetted bathtubs

Kohler Co. crafts premium bathroom fixtures, renowned for luxurious designs and smart technologies. With over 150 years of expertise, it’s a global leader, offering bathtubs made from acrylic, enameled cast iron, and composites. Its Kohler Konnect system integrates voice control and mood lighting, elevating user experiences. Operating in 50+ countries, Kohler is a top choice for wholesalers and brand owners seeking high-end, customizable bathtubs for upscale residential and commercial projects, ensuring both style and durability.

Kohler’s global reach and bulk pricing make it ideal for e-commerce sellers targeting luxury markets. Its WaterSense-certified tubs appeal to eco-conscious consumers, driving strong demand.

Jacuzzi Brands LLC

• Founded: 1915
• موقع: Chino Hills, California, USA
• المنتجات الرئيسية: Whirlpool bathtubs, Soaking bathtubs, Spa systems

Jacuzzi Brands LLC is the pioneer of hydrotherapy, transforming bathrooms into wellness retreats. Its customizable, luxurious designs feature hydrotherapy jets, mood lighting, and Bluetooth controls. With a century of innovation and a global presence, Jacuzzi is a trusted name for high-end residential and hotel projects, delivering spa-like experiences. Its premium products cater to sophisticated markets, making it a go-to for brand owners and luxury e-commerce platforms.

Jacuzzi’s strong brand recognition and scalable production appeal to wholesalers. Its high-margin products align with 2025’s spa-inspired bathroom trends, ensuring robust sales.

American Standard

• Founded: 1875
• موقع: Piscataway, New Jersey, USA
• المنتجات الرئيسية: Acrylic soaking bathtubs, Americast bathtubs, Shower-tub combos

American Standard blends affordability with durability, making it a North American favorite. Its ergonomic, stain-resistant bathtubs cater to residential and commercial projects. Available at retailers like Home Depot, its reliable, mid-range products offer easy maintenance and broad appeal. With nearly 150 years of expertise, American Standard ensures consistent quality, making it ideal for homeowners and businesses seeking value-driven bathroom solutions.

American Standard’s competitive pricing and widespread availability suit store owners and e-commerce sellers targeting budget-conscious shoppers. Wholesalers benefit from its robust supply chain and bulk discounts.

TOTO Ltd.

• Founded: 1917
• موقع: Kitakyushu, Japan
• المنتجات الرئيسية: Cast-acrylic soaking bathtubs, Jetted bathtubs, Bidets

TOTO Ltd. is renowned for Japanese precision, offering sleek, eco-friendly bathtubs with slip-resistant surfaces. Its sustainable technologies save water and energy, appealing to environmentally conscious consumers. With a strong U.S. presence and global exports, TOTO serves residential and commercial markets with high-quality bathroom solutions. Over a century old, it combines craftsmanship with innovation, ensuring lasting performance and style.

TOTO’s eco-friendly designs and reliable exports make it perfect for wholesalers and e-commerce sellers targeting green-conscious buyers. Its durable tubs ensure customer satisfaction.

Roca Group

• Founded: 1917
• موقع: Barcelona, Spain
• المنتجات الرئيسية: Freestanding bathtubs, Built-in bathtubs, Sanitaryware

Roca Group is a global leader in sustainable bathroom solutions, operating in 170 countries with 76 manufacturing plants. Its bathtubs, made from recycled materials, feature hydrotherapy and modern designs, ideal for stylish, eco-conscious projects. With a century of expertise, Roca delivers innovative, environmentally responsible products for luxury homes and boutique hotels, blending aesthetics with functionality.

Roca’s customization and scalability attract brand owners and wholesalers. E-commerce sellers love its trendy, sustainable tubs that align with 2025’s green design trends.

Villeroy & Boch

• Founded: 1748
• موقع: Mettlach, Germany
• المنتجات الرئيسية: Freestanding bathtubs, Corner bathtubs, Ceramic sinks

Villeroy & Boch, a European luxury icon, combines centuries-old craftsmanship with modern sophistication. Its elegant bathtubs, made from natural stone and high-gloss acrylic, are favored by architects for high-end residential and hospitality projects. With nearly 300 years of expertise, it delivers exclusive designs and unmatched durability, catering to upscale markets seeking distinctive, premium bathroom solutions.

Villeroy & Boch’s unique designs are a hit with brand owners seeking standout products. Luxury retailers and e-commerce platforms thrive on its high resale value.

Kaldewei

• Founded: 1918
• موقع: Ahlen, Germany
• المنتجات الرئيسية: Steel enamel bathtubs, Shower trays, Washbasins

Kaldewei pioneers sustainable manufacturing, using recyclable materials for its steel enamel bathtubs with anti-bacterial coatings and heat-retention technology. With a global footprint, it’s a trusted choice for residential and commercial projects, offering sleek, eco-friendly designs that balance functionality and environmental responsibility. Over a century old, Kaldewei ensures durability and modern aesthetics for diverse bathroom needs.

Kaldewei’s sustainable tubs appeal to wholesalers and store owners targeting eco-conscious markets. Its low-maintenance products drive strong sales and customer loyalty.

MAAX Bath Inc.

• Founded: 1969
• موقع: Lachine, Quebec, Canada
• المنتجات الرئيسية: Acrylic soaking bathtubs, Composite bathtubs, Shower enclosures

MAAX Bath Inc. delivers affordable, stylish bathroom solutions with eco-friendly manufacturing. Its lightweight, customizable bathtubs serve homeowners, contractors, and commercial projects across North America and beyond. With over 50 years of expertise, MAAX offers innovative, easy-to-install products for mid-range markets, ensuring broad appeal and reliable performance in diverse bathroom settings.

MAAX’s affordability and scalability make it ideal for e-commerce sellers and wholesalers. Store owners appreciate its customizable designs for eye-catching retail displays.

T&W Sanitary Ware

• Founded: 2003
• موقع: Foshan, Guangdong, China
• المنتجات الرئيسية: Acrylic freestanding bathtubs, Solid surface bathtubs, Basins

T&W Sanitary Ware, a leading Chinese exporter, blends innovative designs with competitive pricing. Its bathtubs, showcased at KBIS 2025 with its luxury brand Monblari, serve 50+ countries. With large-scale production and modern aesthetics, T&W is a rising star for cost-conscious, quality-driven residential and commercial projects, appealing to global buyers seeking value and style.

T&W’s low minimum order quantities and budget-friendly pricing suit wholesalers and e-commerce sellers. Store owners love its trendy, affordable tubs for modern showrooms.

Jabra Sanitary

• Founded: 2008
• موقع: Chaozhou, Guangdong, China
• المنتجات الرئيسية: Acrylic soaking bathtubs, Toilets, Faucets

Jabra Sanitary, a key player in China’s sanitaryware market, offers high-quality, competitively priced bathtubs with contemporary designs. Its precision-manufactured acrylic tubs cater to residential and commercial projects, exporting globally. With a focus on durability and sleek aesthetics, Jabra provides value-driven solutions for buyers seeking modern style and reliable performance in bathroom fixtures.

Jabra Sanitary’s cost-effective, customizable tubs are perfect for wholesalers and e-commerce sellers. Store owners benefit from its stylish, affordable offerings that attract diverse customers.

Things to Consider When Choosing a Bathtub Manufacturer

Selecting a bathtub manufacturer is like finding the perfect bath temperature—get it right, and it’s pure satisfaction. Here are four key factors to guide your decision, ensuring you partner with a supplier that meets your business needs and delights your customers.

Quality Management System

Quality is non-negotiable when choosing a manufacturer. Look for certifications like ISO 9001, CE, or SGS, which signal rigorous quality control and compliance with international standards. Manufacturers like Kohler and TOTO maintain strict quality management systems, ensuring consistent performance and durability. 

Request product samples to test materials and finishes, especially for e-commerce sellers aiming to build trust with customers. A robust quality system minimizes defects, reduces returns, and keeps your reputation sparkling clean.

الحد الأدنى لكمية الطلب (MOQ)

For wholesalers and e-commerce sellers, flexible minimum order quantities are a game-changer. Manufacturers like T&W and Jabra Sanitary offer low MOQs, making it easier for smaller businesses to test products without overstocking. 

Larger brands like Roca and Kohler may have higher MOQs but provide bulk discounts for bigger orders. Evaluate your inventory needs and negotiate MOQs that align with your budget and sales goals to keep cash flow smooth and storage manageable.

Price

Competitive pricing is critical, especially for store owners and e-commerce sellers balancing profit margins. Chinese manufacturers like T&W and Jabra Sanitary excel at offering high-quality tubs at budget-friendly prices, ideal for cost-conscious markets. 

Premium brands like Jacuzzi and Villeroy & Boch command higher prices but deliver strong resale value for luxury retailers. Compare pricing against product quality and market demand, and attend trade shows like KBIS 2025 to negotiate deals directly with suppliers.

One Stop Solution

A manufacturer offering a one-stop solution simplifies your supply chain, saving time and costs. Suppliers like MAAX and Roca provide bathtubs alongside complementary sanitaryware, streamlining sourcing for wholesalers. 

Asian Sourcing Group takes this further by offering end-to-end solutions, from supplier vetting to logistics and quality control, ensuring you access a range of products and customization options. Our services align with 2025 trends like smart features and eco-friendly designs, helping you deliver complete, market-ready bathroom solutions.

خاتمة

The top 10 bathtub manufacturers in 2025—Kohler, Jacuzzi, American Standard, TOTO, Roca, Villeroy & Boch, Kaldewei, MAAX, T&W, and Jabra Sanitary—offer unbeatable options for wholesalers, store owners, brand owners, and e-commerce sellers. From luxurious smart tubs to budget-friendly soakers, these brands deliver quality, innovation, and business-friendly solutions. 

Ready to make waves? اتصل بمجموعة المصادر الآسيوية to connect with these manufacturers and streamline your sourcing process. Our expertise ensures you access high-quality bathtubs with seamless logistics, helping your business thrive in 2025’s booming market.